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Thứ Hai, 14 tháng 11, 2005

In time for Thanksgiving, Forbes has published its list of automotive turkeys: cars that are selling very poorly. These vehicles all have had sales declines of about 50% over last year. Here's condensed list:


  • Mercedes CL -- Expensive, getting old.
  • Audi TT -- Getting old
  • Mercury Monterey -- "upscale" twin of the Ford Wind, er, Freestar. Not competitive with Chrysler, Honda, Toyota minivans.
  • Mazda B-Series -- rebadged Ranger, who wants it?
  • Volvo C-70 -- expensive, getting old
  • Land Rover Freelander -- down-market Land Rover, competes with top end Mercury SUV, Escape Hybrid. Who needs it?
  • Jaguar X-Type -- down-market Jaguar.
  • VW Phaeton -- up-market VW
  • Mitsubishi Montero -- Too many body-on-frame SUVs out there, Nissan Pathfinder probably eating its lunch
  • Chevrolet Monte Carlo -- ugly NASCAR wannabe.

The Lincoln LS was not on the list because it is known to be going away, but it is also a turkey.

I see a few patterns here: upscale brands (Land Rover, Jaguar) going down-market fail. More mid-market brands (VW) going up-market fail. Re-badged mediocre products fail. And, expensive cars that don't get redesigned ot keep up with the brutal competition also fail.

It is disturbing that so many of these belong to Ford. Someone needs to go throw some rocks at The Glass House.

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